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me and my shadow

take control of your data

What are digital traces?

Through your computer, mobile phone, and other digital devices, you leave behind hundreds of digital traces (also called 'data traces') every day: bits of information about you that are created, stored, and collected. 

When your digital traces are put together to create stories about you or 'profiles' of you, these become your 'digital shadows'. These can give others huge insight into your life; and they can also be totally wrong. Either way, once they're out there, they are almost impossible to control.... 

Digital traces: content and metadata

We leave hundreds of digital traces every day. What are they and how do we create them?

How much control do we have over our data?

Once digital traces are created, they usually leave our immediate control and land up in the hands of others.

Can data actually be anonymised?

A closer look at the often-made claim that "effective anonymisation is possible".


There are a lot of companies following you around the internet, and tracking your location through your mobile phone. Why are they spying on you? How?

There's a lot you can actually see for yourself.  


Why that argument is beside the point, and why tracking actually matters. For all of us.

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7 Things we know you're going to say

"I've got nothing to hide"; "It's just the internet"; "But I'm just one in millions".....and four more.    

control your data:

How to change your default settings, block trackers, and choose usable alternative tools.

Investigations into our data-fuelled society

We live in a world currently suffering from an extreme case of Obsessive Collection Disorder. What is actually going on? Where do we fit in? What does all of this mean for us? This section takes a deeper, more in-depth look at things.  

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See how you're being tracked when you read news online.

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More to come......

Watch this space!

Stuff We Like

Resources on privacy from other excellent organisations and  invdividuals

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Bruce Schneier: Data and Goliath

Talk on: The Hidden Battles to Collect Your Data and Control Your World
- NDC 2015

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A Guardian guide to your metadata

Choose the services you use and find the metadata traces you leave
- The Guardian

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Do Not Track

A personalized documentary series about privacy and the web economy.
- Do No Track

Glengreenwald 0382b551090646fcf34edfbb135e4055cbab647ece7a7cfc06f220e908131412

Glenn Greenwald: Why privacy matters

Talk on: Why you need to care about privacy, even if you have nothing to hide.

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Zen and the art of making tech work for you

Gender, privacy and digital security manual.
- Tactical Tech

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Chatting in Secret While We're All Being Watched

How to communicate online in a way that’s private, secret and anonymous.
- The Intercept